everything we do drives meaningful work

If we love what we do, our work is the driver for sustainable happiness in every other aspect of life. But -- for far too many of us -- our work is the driver of anxiety and depression. It is the driver of declining overall health. It is the driver of the teardown of once great relationships inside and outside of the workplace. 

As our name CANVITA (short for 'The Canvas of Life') suggests, we have a long term mission around the creative potential of everybody in this rapidly evolving world of work.

We are attacking this big WHY from a number of angles.

When the individual life is optimized for flow, we are personally flourishing. When our work is optimized around this powerful state of mind, we are collectively thriving.

How can we utilize the 17 proven drivers of optimal experience (aka, the science that drives the powerful "flow" state of mind) to drive an even better company culture?

In a world of increasing distractions, the QC Survey was built to help your team focus and optimize their worlds around what they do best - to solve important problems and create the unimaginable.

4 sections

35 Simple Questions

Less than 10 Minutes per Person


Why optimize Company culture for Flow?

Because designing our routines, crafts, & workplaces around the proven drivers of optimal experience actually drives ...

  1. the individual motivation to hop out of bed Monday through Sunday. Which drives ...

  2. consistently high morale & mission passion. Which drives ...

  3. the end of unwanted staff turnover. Which drives ...

  4. a consistently growing knowledge base & widening skill-set. Which drives ...

  5. optimal organization-wide creativity, innovation, & teamwork. Which drives ...

  6. unbeatable products & customer service. Which drives ...

  7. very loyal customers (who also happen to be our best marketers). Which finally leads to ...

extremely proud, satisfied, long-term shareholders.

Our jobs determine to a large extent what our lives are like. Is what you do for a living making you ill? Does it keep you from becoming a more fully realized person? Do you feel ashamed of what you have to do at work? All too often, the answer to such questions is yes. Yet it does not have to be like that. Work can be one of the most joyful, most fulfilling aspects of life.

Whether it will be or not depends on the actions we collectively take.

Mihaly Csikszentmihalyi - Flow: The Psychology of Optimal Experience.

Our favorite book on the power of the flow state of mind. Written by the pioneer researcher on the subject. At Canvita, we have a "small" goal ... to teach 1 billion people how to correctly pronounce his name!

Mihaly Csikszentmihalyi
(Me-high Cheek-sent-me-high)

More importantly, this goal is about helping as many people as possible understand how to better utilize & fully integrate this proven science into our daily routines - routines that boost both our work & our lives away from our craft.

Work doesn't have to be a job.

There have been many groundbreaking studies & findings inspired by Mihaly's foundational research on the science of optimal experience since the 70's and there is much, much more to learn. 

Our small goal starts with you, no pressure. ;)

Flow states, peak experiences, in the zone, runner’s high, being unconscious—the lingo is endless. The experience though lives up to the hype. Time slows down, self vanishes, there’s a complete merger between action and awareness— it almost sounds like nonsense, but fifty years of serious research says otherwise. Flow states are now known to optimize performance, enhance creativity, drive innovation, accelerate learning, amplify memory and underpin happiness itself.

Steven Kotler: The Rise of Superman: Decoding the Science of Ultimate Human Performance 

One of our favorite books on the power of the flow state, something Steven and his team at The Flow Genome Project have been studying for 15 plus years. He does a tremendous job breaking down each of the 17 drivers of optimal experience in the book. Plus, just a fun read about human potential.

Also highly recommended: Steven's 2 powerful follow-ups he wrote w/ Peter Diamandis. Abundance & Bold.


The new end of day simple ritual for organizations with big inspiring missions. It is time to STOP staring at clocks and time to START measuring our crafts around the creative cycle & the team's sustained well-being.

How are we tracking our daily climb? The ups and downs of how we feel about our work? If our organization is dependent on innovation and creativity, are we measuring the best metrics? Are we optimizing creativity around the science of optimal experience? Are we optimizing our daily rituals?

Can we do all this in less than 2 minutes to cap the day?

A better, simpler way to chart and Improve the Daily Climb



Mihaly Csikszentmihalyi, Daniel Kahneman, Abraham Maslow, Viktor Frankl, Martin Seligman, Tal Ben-Shahar, Chip Conley, Tony Hsieh, Herb Kelleher, Colleen Barrett, Richard Branson, Susan Cain, Brené Brown, Simon Sinek, Seth Godin and many, many more. Their work inspired the QC Survey & the WHY Chart key metrics and our own culture and business model at Canvita. 

Their work inspired our WHY.

Check out Greg's quick video and/or the detailed blog post below about the reasons to build our quantified culture tools after years of living in the gray areas of work and life himself. Those struggles and failures led to a passion for learning from the many leaders of the science of optimal experience and sustained happiness at work.

For those interested in a little background of Greg's 5+ years tackling the startup life and the 2+ years of ups and downs for Canvita. Bonus: why Greg needs a haircut. :)


Our mission and our canvas extend beyond our quantified culture products - the QC Survey and the Daily WHY Chart. As students of the history and future of meaningful work, we look forward to sharing our blog - The Canvita Life - with you.

The blog started with essays from Greg, but we look forward to expanding the blog to include the research and essays from many more writers along with podcasts, news, book reviews, case studies and much, much more... all focused on the rapidly evolving post-workerbot era.

Studies show that due to automation, at least 50% of the jobs we know today will disappear over the next 20 years. This type of change has never been seen at this magnitude or at this type of speed. Not even during the great depression. Yes, there is a lot of scary changes coming. At Canvita, we want to keep the focus and discussion on the canvas of possibilities. The solutions.

We obviously don't have all the answers about where our economy and our work is headed --- we all are learning this new rapidly evolving game as we go. This is what we do know, the future of work is a blank canvas of possibilities.

We will explore the many topics related to the new era of work with the leading psychologists, scientists, engineers, designers, entrepreneurs, artists, writers, political leaders, community leaders, etc.

We will talk about the hidden struggles and explore the new paths that the most ambitious of entrepreneurs and artists are undertaking. We will talk about their innovation and the resulting opportunities that suddenly open up from that innovation. We will talk about the best companies and how they create amazing cultures around their artists. 

Yes, the bots are going to eat many - maybe even the majority - of the 'operate the system' jobs that we know today. We are determined to find the solutions during this transition. Why? 

Because -- at our core -- we are not workerbots. None of us are.

We have a big WHY at Canvita, want to join us?

We don't have any specific openings right now but will be growing soon and always looking for great people that believe in the same things we believe in. When we are ready to add to the team, we will be looking for amazing writers, designers and engineers.

We are not fans of the résumé, so please don't send us a bullet point version of who you are. But we'd absolutely love to chat with you, say hi

We believe in a distributed (remote) work model so your location won't matter. The more spread out and diverse our team, the better.

And finally, please check out our core values. They drive our WHY!

We understand how important this bar sign is. It is how the overwhelming majority feel at the end of the day. 

We understand how important this bar sign is. It is how the overwhelming majority feel at the end of the day.